Change is required to make the internet a viable dream for many businesses. Until now, there has been a high startup cost and a high degree of technical knowledge required. Hosting providers such as GoDaddy and Register.com offer website packages, but they do not meet the needs and flexibility requirements of a growing business. Each business has a different business model that often changes to meet the needs of the target market or to adjust for new opportunities.
The engineering term for the ability of software to change is extensibility. Today’s world changes at nearly the speed of light. If your internet presence is not ready to adapt, because of a lack of extensibility, then time and money will be lost. The old way of doing things was to let technology dictate business. Wickerlight, by becoming a technology partner, looks to flip the tables and let business dictate technology.